2010 World Cup set to feature 3D televised matches

On the last week of december Sony Corporation and FIFA announced an agreement for selected media rights of the 2010 FIFA worls cup in 3D.This will be the worlds first biggest sporting event to be filmed in 3D.Thanks to Sony's 3D professional camera, we can see the moves of worlds best atheletes in the real depth, vividness and excitement.FIFA will utilise Sony's knowledge and experience in 3D technology to spread the passion onside the stadium to more people than ever before.

“This propels the football fan into a whole new viewing dimension with Sony 3D TV and marks the dawning of a new era in the broadcasting of sport,” said FIFA Secretary General Jérôme Valcke.“We are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavour.”

Sony's 3D experience can be enjoyed by the viewers at 7 cities around the world (Berlin, London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney), through “International FIFA Fan Fest” hosted by FIFA.Within the “Fan Fest", People can enjoy and experience the trailers of the FIFA world cup in 3D.The only deterent is the high pricing of the 3DTV's.